Brevo
“The multi-channel marketing platform that charges for emails sent, not contacts stored.”
Brevo (formerly Sendinblue) is a multi-channel marketing platform that fundamentally rethought how email marketing should be priced. Instead of charging by the number of contacts you store, Brevo charges by the number of emails you send per month — making it uniquely cost-effective for businesses with large contact lists that do not email daily. In 2026 it combines email marketing, SMS, WhatsApp campaigns, transactional email, marketing automation, a basic CRM, landing pages, and AI-powered segmentation in one platform.
Tech Specifications
“Brevo's send-volume pricing model is its defining advantage — for any business with a large contact list that does not email daily, the cost savings over Mailchimp or ActiveCampaign are substantial and real. The multi-channel coverage and transactional email API make it genuinely versatile. The hidden costs — logo removal, SMS credits, landing page limits — require careful attention when evaluating total cost. For the right business, Brevo is one of the best value propositions in email marketing.”
Key Features
- Send-volume pricing model — charges per email sent, not per contact stored
- Free plan with unlimited contacts and 300 emails/day
- Email marketing with drag-and-drop editor and 40+ templates
- Marketing automation with unlimited workflows on Standard and above
- SMS marketing with credits purchased separately
- WhatsApp campaigns on Professional and Enterprise plans
- Transactional email API (RESTful API, SMTP, webhooks) on all plans
- Basic CRM with contact management, tagging, and deal tracking
- A/B testing and AI send-time optimization on Standard plan
- Web and event tracking for behavioral segmentation
- Landing page builder on Standard plan (1 page) and above
- AI segmentation (Aura AI) and contact scoring on Professional plan
- Advanced ecommerce features — AI recommendations, back-in-stock alerts on Professional
- Pay-as-you-go credits that never expire