MailerLite
“Email marketing that's powerful, affordable, and actually enjoyable to use.”
MailerLite is an email marketing platform built around the belief that powerful features should not require enterprise budgets. In 2026 it serves 1.4 million businesses with a clean interface, solid automation builder, website and landing page tools, digital product sales, and — on the Advanced plan — an AI writing assistant. It sits squarely in the budget-to-mid-range tier, offering more features than EmailOctopus and Brevo's entry plans while remaining significantly cheaper than Mailchimp or ActiveCampaign.
Tech Specifications
“MailerLite sits in the sweet spot between budget tools like EmailOctopus and premium platforms like Mailchimp or ActiveCampaign. For small businesses and creators who need more than basic campaigns — but cannot justify $40–$80/month — MailerLite delivers automation, landing pages, digital product sales, and a clean interface at prices that remain accessible. The September 2025 free plan reduction is a legitimate frustration, but the paid tiers remain competitive.”
Key Features
- Drag-and-drop email editor with a clean, modern interface
- Newsletter and landing page templates
- Automation builder — welcome sequences, drip campaigns, and behavioral triggers on Advanced plan
- Website builder with unlimited websites and pages on paid plans
- Landing page builder included on Growing Business and above
- Signup forms, pop-ups, and embedded forms for audience growth
- Digital product sales — sell ebooks, courses, and downloads directly
- Paid newsletter subscriptions via Stripe integration
- Auto-resend to unopened campaign recipients
- Facebook custom audiences integration on Advanced plan
- AI writing assistant for subject lines and copy on Advanced plan
- A/B testing on Advanced plan
- 24/7 email support on Growing Business, live chat on Advanced plan
- 10% discount on annual plans, 30% off for nonprofits