User.com
“Unify customer data and automate engagement across email, SMS, WhatsApp, and the web.”
User.com, now branded Positive User, is a customer engagement and marketing automation platform that connects campaigns with unified customer data. Start with email, SMS, and WhatsApp, then add behavior-based journeys, website personalization, forms, landing pages, product recommendations, and push notifications as your needs grow. Its Uma AI assistant helps with onboarding, campaign design, content, and product guidance, depending on plan. Marketing Suite starts at €69/month billed annually, while higher tiers expand automation limits, data capabilities, and included seats. Sales CRM, customer service, loyalty, and mobile capabilities are available through add-ons or the enterprise package. A seven-day free trial includes the platform's full feature set without a credit card.
Tech Specifications
User.com is worth considering when your customer journey spans more than a newsletter and you want messaging, behavioral data, and automation to work together. Campaigns offers an accessible starting point for multichannel communication, while the higher suites are better suited to website personalization and deeper lifecycle orchestration. Build a realistic budget around sending volume, seats, and the add-ons you need, and use the full-feature trial to validate your integrations before committing to an annual plan.
Key Features
- Email, SMS, and WhatsApp campaigns coordinated from one marketing platform
- Drag-and-drop email editor with reusable content and campaign reporting
- Visual automation workflows and a library of ready-to-deploy customer journeys
- Unified contact profiles, segmentation, and customer activity timelines
- Real-time visitor tracking and behavior-triggered engagement on higher tiers
- Forms, pop-ups, landing pages, and website personalization on eligible plans or add-ons
- Abandoned-journey follow-ups, reactivation campaigns, and onboarding workflows
- Product recommendations, event tracking, web push, and an advanced data platform on higher tiers
- Uma AI assistance for onboarding, campaign design, content creation, and training, depending on plan
- Campaign open, click, and revenue reporting with custom dashboards on eligible plans
- Sales add-on with pipeline management, tasks, and meetings
- Customer Service add-on with live chat, chatbot, conversations, and helpdesk tools
- Loyalty and mobile marketing capabilities through add-ons or the enterprise package
- API documentation and integrations for connecting customer data with other systems
- Seven-day full-feature trial with no credit card required